Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Risultato della ricerca: (20 titoli )
| The effectiveness of non-focal exposure to web banner ads |
Finanza marketing e produzione - 2005
| Toying with the mind: product placement in video games |
Finanza marketing e produzione - 2005
| A preliminary framework for analysing incongruity in tv commercials |
Finanza marketing e produzione - 2005
| Phase specific communication patterns in electronic price negotiations |
Finanza marketing e produzione - 2005
| Strategic purchasing in small to medium sized enterprises: revisiting the 'forgotten majority' |
Finanza marketing e produzione - 2005
| The commodification of romance? Developing relationships online |
Finanza marketing e produzione - 2005
| Getting a kick out of shopping! |
Finanza marketing e produzione - 2005
| International market entry. What matter's? |
Finanza marketing e produzione - 2005
| The long run effects of leadtime and competitive rivalry on brand performance: an illustration from the SUV market |
Finanza marketing e produzione - 2005
| The role of assumptions in the choice of marketing strategy |
Finanza marketing e produzione - 2005
| Exploration and exploitation in innovation search: resource positioning analysis in assessing firm profitability |
Finanza marketing e produzione - 2005
| Research lines on consumer value composition and dimensionality: a critical review |
Finanza marketing e produzione - 2005
| Identity in motion: an exploratory study of conspicuous consumption among car cruisers |
Finanza marketing e produzione - 2005
| Consumer trust towards a web merchant: a scale development |
Finanza marketing e produzione - 2005
| The influence of time pressure and agreement constraint on the negotiation process. Results of an empirical experiment |
Finanza marketing e produzione - 2005
| How attractive should a salesperson be? results of an experimental study |
Finanza marketing e produzione - 2005
| Modeling consumer choice among three part tariffs |
Finanza marketing e produzione - 2005
| After relationship marketing, CRM and one to one: many to many networks |
Finanza marketing e produzione - 2005
| The dynamic nature of value in business markets: new versus ongoing supplier relationships |
Finanza marketing e produzione - 2005
| The moderating effect of consumer personal characteristics on the relationships between retailer signals and consumer satisfaction and trust |
Finanza marketing e produzione - 2005