Risultato della ricerca: (10 titoli )
| Editoriale: From Intuitive to Intentional: Country-of-Origin Effect and the Sustainability Challenge for Made in Italy |
Micro & macro marketing - 2025
| Bridging Artificial Intelligence and Marketing Automation: An Overview |
Micro & macro marketing - 2025
| Hey, PiErre! The Role of AI-Enabled Chatbots in Geographical Brand Management |
Micro & macro marketing - 2025
| AI Adoption in B2B Marketing: An Analysis of Technological, Organizational, and Environmental Factors |
Micro & macro marketing - 2025
| Lights and Shadows of Generative AI in the Hospitality Industry. An Exploratory Analysis of Generation Z |
Micro & macro marketing - 2025
| Integrating Artificial Intelligence into Internal Brand Communication |
Micro & macro marketing - 2025
| The Importance of Trust in Relationship Marketing: A Literature Review |
Micro & macro marketing - 2025
| The Moderating Role of Religious Hypocrisy and Social Control in The Relationship between Religious Commitment and Halal Food Consumption |
Micro & macro marketing - 2025
| Nestlé. Il globale che si fa locale: l’adattamento al consumatore come condizione per uno sviluppo condiviso. Intervista a Marco Travaglia, Presidente e Amministratore Delegato di Nestlé Italia |
Micro & macro marketing - 2025
| An Analysis of Purchasing Attitudes and Behaviors in Gen Z and Gen Alpha |
Micro & macro marketing - 2025