Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Risultato della ricerca: (10 titoli )
| Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians! |
Mercati e competitività - 2016
| Branding in the digital era |
Mercati e competitività - 2016
| Brand negotiation and brand management. An actor-network theory perspective |
Mercati e competitività - 2016
| Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents |
Mercati e competitività - 2016
| Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case |
Mercati e competitività - 2016
| Brand consistent behavior of employees on social media: the role of social media governance and policies |
Mercati e competitività - 2016
| The service innovation in healthcare network |
Mercati e competitività - 2016
| Strategic pricing management in the omnichannel era |
Mercati e competitività - 2016
| E-commerce or s-commerce? A managerial perspective on website design features |
Mercati e competitività - 2016
| Book reviews |
Mercati e competitività - 2016