Autore
Granato, Salvatore

Titolo
Di moda e cultura digitale
Periodico
Culture e studi del sociale (Online)
Anno: 2025 - Volume: 10 - Fascicolo: 1 - Pagina iniziale: 29 - Pagina finale: 43

Design is not only the expression of modern and contemporary society, but it is its dominant form. The birth of e-Fashion has had a strong push from the pandemic outburst of the new SARS-COVID19 virus which, in the fashion sector, has led its operators to work to find new means of diffusion by developing innovative user-product interactions. Digital fashion shows, promotional videos, social networks and video games have become the new runways to show the latest innovations. Notable in this sense was the opening of the metaverse, an expanding world that is opening up new job opportunities for creatives from all over the world. The possibilities offered by information and digital technologies have not only influenced the industry communication strategies, but also its technical production: laser cuts, 3D prints, digitally constructed models and wearable technology have radically changed the appearance and composition of clothes, offering unlimited variabilities. All these new means of diffusion and creation must be analyzed and studied in depth in order to find the many advantages associated with them, and at the same time to understand possible risks. The article explores the above-mentioned topics, analyzing their evolution and diffusion, also highlighting their positive and negative aspects on the environment and the society.



SICI: 2531-3975(2025)10:1<29:DMECD>2.0.ZU;2-C
Testo completo: https://www.cussoc.it/journal/article/view/267/235

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