Articoli pubblicati da:
Gummesson, EvertRisultato della ricerca: (7 titoli )
| The 3 pillars of The Naples Forum |
Mercati e competitività - 2012
| After relationship marketing, CRM and one to one: many to many networks |
Finanza marketing e produzione - 2005
| Are current research approaches in marketing leading us astray? |
Sinergie - 2013
| In support of creative and useful science |
Sinergie - 2013
| Many-to-many marketing: toward a grand theory of marketing based on networks |
Sinergie - 2009
| Sezione Tematica: 2009 Naples Forum on Service. Introduction |
Mercati e competitività - 2010
| The three service marketing paradigms: which one are you guided by? |
Mercati e competitività - 2012
