Articoli pubblicati da:
Magnani, GiovannaRisultato della ricerca: (5 titoli )
| Brand Identity of Long Lasting Family Firms in the Wine Industry |
Micro & macro marketing - 2019
| Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users |
Mercati e competitività - 2018
| The Communication of Circular Value Propositions: The Role of Digital Touchpoints in the Customer Decision Journey |
Micro & macro marketing - 2021
| A model of entrepreneurial internationalisation in uncertain foreign environments: smaller firms and the global niche strategy |
Sinergie - 2020
| A model of entrepreneurial internationalisation in uncertain foreign environments: smaller firms and the global niche strategy: PAPER SUPPLEMENTARY MATERIALS |
Sinergie - 2020
