Articoli pubblicati da: Leonard, Myron


Risultato della ricerca: (3 titoli )
Customer preferences for financial services: an analysis
International journal of bank marketing - 1994
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The importance of image as competitive strategy: an exploratory study in commercial banks
International journal of bank marketing - 1991
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Marketing graduates in the financial/investment services sector: students versus executives
International journal of bank marketing - 1989
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