Autore
Castelli, Edoardo Maria

Titolo
The use of tiktok in italian public cultural institutions: The tiktoker activation of the Gallerie degli Uffizi
Periodico
Economia della cultura
Anno: 2024 - Fascicolo: 2/3 - Pagina iniziale: 470 - Pagina finale: 472

Some of Italy's most visited public museums are expanding their presence on TikTok, the Chinese platform that has become a key communication channel for engaging younger audiences. This poster presents a quantitative framework analyzing TikTok's adoption in museum contexts, with a focus on the impact of the Gallerie degli Uffizi's project in collaboration with a TikToker, whose significant social media performance helped the museum achieve viral status online.



SICI: 1122-7885(2024)2/3<470:TUOTII>2.0.ZU;2-N
Testo completo: https://www.rivisteweb.it/download/article/10.1446/116308
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1446/116308

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