Autori
Kniazieva, Tetiana
Orochovska, Lyudmila
Zhamoida, Oleksii
Maryna, Anna
Chernyshov, Oleksandr

Titolo
The role of socially responsible marketing in increasing the competitiveness of transnational corporations in an unstable market environment
Periodico
Rivista di studi sulla sostenibilità
Anno: 2025 - Fascicolo: 1 - Pagina iniziale: 143 - Pagina finale: 156

The study analyzes the fundamentals of socially conscious marketing, which are essential to maintaining multinational companies? competitiveness. A series of recommendations for enhancing the efficacy of socially conscious marketing strategies in boosting multinational firms' competitiveness in an unpredictable market environment is the study?s practical outcome. The theoretical result was the identification of the main patterns of using socially aware marketing techniques to increase the competitiveness of multinational corporations in an unpredictable market environment.



SICI: 2239-1959(2025)1<143:TROSRM>2.0.ZU;2-3
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=77965&Tipo=Articolo PDF

Esportazione dati in Refworks (solo per utenti abilitati)