Autore
Yanling, Zhu

Titolo
A Co-Regulatory Approach towards Platform Accountability and Community Governance. The Shifting Digital Regulatory Regime for International Influencers on China’s Social Media
Periodico
L'industria
Anno: 2025 - Fascicolo: 3 - Pagina iniziale: 359 - Pagina finale: 382

In the past decade, geopolitical and technological changes have reshaped the competing interests of political control, commercial incentives and user autonomy across digital media platforms. Digital regulation as media policy has, therefore, become key to balancing the needs of various interest groups. In exploring the measures taken by China’s social media platforms to maintain ideological coherence and social order in the digital spaces, this article deals with the ramifications of digital platform governance in the international context. This article adopts semi-structured interviews as its main research method, combined with policy and discourse analysis. It draws on cases from China’s social media, including RedNote (Xiaohongshu), with a focus on how international influencers have shaped the cultural politics of the digital sphere. It examines how transnational cultural activities are driven by growing commercial capacity of China’s digital platforms, the implementation of cultural industry policies, and audiences’ increasing involvement as self-regulatory agencies. While digital platforms perform an increasingly significant role in negotiating the policy agenda, the regulatory redlines are largely influenced by central governments’ policy directions towards cultural industries. In the meantime, the engagement of digital users has changed the production culture and further blurs the line between media providers, consumers and now regulators.



SICI: 0019-7416(2025)3<359:ACATPA>2.0.ZU;2-S
Testo completo: https://www.rivisteweb.it/download/article/10.1430/118817
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1430/118817

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