Autori
Landi, Stefano
Mazza, Roberto

Titolo
[3) Reti territoriali, DMO partecipate: costruire sviluppo locale dal basso] Territori, luoghi, destinazioni: identità, anima e forma
Periodico
Economia della cultura
Anno: 2026 - Fascicolo: NS - Pagina iniziale: 119 - Pagina finale: 132

The text explains the concept of Place as a space with meaning, identity, and social relationships, and contrasts it with non-places, which are anonymous and interchangeable spaces of modern life. When a place becomes a tourist destination, it needs to clearly define and communicate its identity, which is shaped by geography, history, culture, and the everyday life of the local community. Destinations can develop either through top-down processes, led by institutions or private actors, or through bottom-up processes, driven by local communities. On this basis, destinations can be either corporate, managed mainly by private companies, or community-based, managed through cooperation among local stakeholders. In this context, Destination Management Organizations (DMOs) play a key role in coordinating tourism management and marketing activities. The analysis of the Italian case shows a fragmented institutional framework but also many different local experiences. The main challenge today is not only to attract tourists, but also to protect the identity and essence of places while managing tourism sustainably and responsibly.



SICI: 1122-7885(2026)NS<119:[RTDPC>2.0.ZU;2-L
Testo completo: https://www.rivisteweb.it/download/article/10.1446/119999
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1446/119999

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