Autore
Coen Cagli, Massimo

Titolo
Approcci innovativi per favorire la sostenibilità economica con il fundraising
Periodico
Economia della cultura
Anno: 2026 - Fascicolo: NS - Pagina iniziale: 209 - Pagina finale: 213

Fundraising can be a strategic lever for the economic sustainability of partnerships engaged in the protection and enhancement of cultural heritage. Sustainability is the result of a dynamic balance between the public economy, the free market, and the social economy: adopting a mixed funding approach and operating across different markets are essential today to reduce risks and strengthen organizational resilience. The essay clarifies the specific features of fundraising as an expression of the principle of subsidiarity and community responsibility for the common good, placing it within a participatory and cooperative perspective. Considerable attention is devoted to the variables that influence sustainability models, the role of profit-making entities in partnerships reinterpreted as potential value investors and the importance for partnerships of establishing shared fundraising governance and making strategic use of available tools.



SICI: 1122-7885(2026)NS<209:AIPFLS>2.0.ZU;2-U
Testo completo: https://www.rivisteweb.it/download/article/10.1446/120008
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1446/120008

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