Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Mercati e competitività - 2016
Risultato della ricerca: (36 titoli )
| Competition in the web search market: impact of user behaviour |
Mercati e competitività - 2016
| In memory of Prof. Maurizio Rispoli (4 jan. 1937-12 jan. 2016) |
Mercati e competitività - 2016
| Managing responses to online reviews: an opportunity for value co-creation? |
Mercati e competitività - 2016
| New trends in the development of Chinese high-tech companies: an open innovation perspective |
Mercati e competitività - 2016
| The smartphoners: consumer segmentation by smartphone usage |
Mercati e competitività - 2016
| Technological innovation and marketing. a multi-perspective analysis |
Mercati e competitività - 2016
| Technology innovation in healthcare and changing patient's behaviors: new challenges for marketing |
Mercati e competitività - 2016
| Book reviews |
Mercati e competitività - 2016
| Business innovation and Internationalisation: Focus on the Italian Coffee Industry |
Mercati e competitività - 2016
| Commited to learn: come le pmi imparano ad esportare. una analisi di casi aziendali |
Mercati e competitività - 2016
| Cultural assets. New opportunities for the region |
Mercati e competitività - 2016
| Environmental sustainability and organic wine production: evidences from italian industry |
Mercati e competitività - 2016
| Forum. Marketing and cities: The Turin experience |
Mercati e competitività - 2016
| Synthesizing research in marketing through meta-analysis |
Mercati e competitività - 2016
| Technological uncertainty, market orientation and firms' economic performance |
Mercati e competitività - 2016
| Time horizon and green consumption |
Mercati e competitività - 2016
| An analysis of factors influencing the online presence in distant countries: the case of italian fashion brands in china |
Mercati e competitività - 2016
| Book reviews |
Mercati e competitività - 2016
| The creation of foreign market knowledge across the growth phases of born globals |
Mercati e competitività - 2016
| Driving international business research forward: emerging themes and insights |
Mercati e competitività - 2016
| Effects of cultural distance on foreign acquisitions: evidence from italian acquired firms |
Mercati e competitività - 2016
| International networks as complex adaptive systems |
Mercati e competitività - 2016
| Marketing and culture. Two Characters in Search of an Author |
Mercati e competitività - 2016
| R&D internationalization in asian developing countries: evidence from european multinationals |
Mercati e competitività - 2016
| Strategic choices in recessionary period: an exploration on italian smes |
Mercati e competitività - 2016
| Two faces of the same coin: how the interplay between organizational and territorial culture builds the concept of service culture |
Mercati e competitività - 2016
| Book reviews |
Mercati e competitività - 2016
| Brand consistent behavior of employees on social media: the role of social media governance and policies |
Mercati e competitività - 2016
| Brand negotiation and brand management. An actor-network theory perspective |
Mercati e competitività - 2016
| Branding in the digital era |
Mercati e competitività - 2016
| E-commerce or s-commerce? A managerial perspective on website design features |
Mercati e competitività - 2016
| Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents |
Mercati e competitività - 2016
| Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians! |
Mercati e competitività - 2016
| The service innovation in healthcare network |
Mercati e competitività - 2016
| Social media strategies to protect brand image and corporate reputation in the digital era: a digital investigation of the Eni vs. Report case |
Mercati e competitività - 2016
| Strategic pricing management in the omnichannel era |
Mercati e competitività - 2016