Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Mercati e competitività - 2017
Risultato della ricerca: (41 titoli )
| Consumers' intention to buy generic drugs: Evidences from the Italian setting |
Mercati e competitività - 2017
| Consumers' responses to ethical brand crises on social media platforms |
Mercati e competitività - 2017
| Does brand market value affect consumer perception of brand origin in the purchasing process? The case of Tuscan wines |
Mercati e competitività - 2017
| The evolution of fundraising in the Italian non profit context: The "Lega del Filo d'Oro" case |
Mercati e competitività - 2017
| Internal Branding and Employee Brand Consistent Behaviours: The Role of Enablement-Oriented Communication |
Mercati e competitività - 2017
| Introduction. New frontiers for competition: Outcomes from the 13th CIRCLE International conference |
Mercati e competitività - 2017
| An open approach to develop green innovation. A case study analysis |
Mercati e competitività - 2017
| The port community system as a local innovation system: A theoretical framework |
Mercati e competitività - 2017
| Products moving along channels, consumers cross channels |
Mercati e competitività - 2017
| Referee 2016 |
Mercati e competitività - 2017
| Reviews |
Mercati e competitività - 2017
| Beyond the "mobile versus PC" dichotomy: Profiling online shoppers based on device usage |
Mercati e competitività - 2017
| Cause-Related Marketing and Trust: Empirical Evidence on Pinkwashing |
Mercati e competitività - 2017
| Dynamic capabilities in retailers' marketing strategies: Defining an analysis model |
Mercati e competitività - 2017
| Errata corrige Mercati & Competitività 2017, 1 |
Mercati e competitività - 2017
| Errata corrige Mercati & Competitività 2017, 1 |
Mercati e competitività - 2017
| The links between territorial marketing, regional sustainability policies and the brand positioning of a small firm: An analysis of best practice in the dairy sector |
Mercati e competitività - 2017
| Marketing in an experiential perspective: Toward the "Experience Logic" |
Mercati e competitività - 2017
| Reviews |
Mercati e competitività - 2017
| Service Quality, Behavioural Intentions and Lipstick effect. Evidence from a Masstige context |
Mercati e competitività - 2017
| SIM Talk 2016: Retail - Consumptions - Digital |
Mercati e competitività - 2017
| Towards an online approach to university public engagement: An exploratory analysis of website content |
Mercati e competitività - 2017
| Book Reviews |
Mercati e competitività - 2017
| Can snacking be healthy? A comparison between coeliacs and health conscious food consumers |
Mercati e competitività - 2017
| Consumers' preferences in the estate market: An explorative research on the residential product |
Mercati e competitività - 2017
| The development of sustainable tourism through market-based sources of innovation in the "albergo diffuso" |
Mercati e competitività - 2017
| Evaluating tourist behaviour in sport mega-events through a structural equation model |
Mercati e competitività - 2017
| Figure of Merit for places: Perspectives on place branding |
Mercati e competitività - 2017
| Green practices in port authority management: A multiple case study |
Mercati e competitività - 2017
| International Marketing or simply Marketing? |
Mercati e competitività - 2017
| Open innovation and customer-based development of new products |
Mercati e competitività - 2017
| Triggering open service innovation through social media networks |
Mercati e competitività - 2017
| Bibliometric literature review: An opportunity for marketing scholars |
Mercati e competitività - 2017
| Book Reviews |
Mercati e competitività - 2017
| Consumer attitude toward reshoring: Related effects and relevant boundary conditions |
Mercati e competitività - 2017
| Disclosing the dark side of value processes in business relationships |
Mercati e competitività - 2017
| Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms |
Mercati e competitività - 2017
| The employability of marketing graduates in the era of digitalisation and globalisation |
Mercati e competitività - 2017
| Predict excessive use of Massively Multi-Player Online Role-Playing Games: The role of social anxiety and identification with the character |
Mercati e competitività - 2017
| Social media and firm performance: The voice of managers in European contexts |
Mercati e competitività - 2017
| Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015) |
Mercati e competitività - 2017