Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Mercati e competitività - 2019
Risultato della ricerca: (30 titoli )
| Book reviews |
Mercati e competitività - 2019
| Does the use of social media affect customer relationship performance? Evidences from Italy |
Mercati e competitività - 2019
| Dressing your soul: The role of brand engagement in self-concept |
Mercati e competitività - 2019
| Editorial. Big, thick, small.. are data what really matters? |
Mercati e competitività - 2019
| In memoriam of Stefano Pace |
Mercati e competitività - 2019
| A literature review on firms' internationalisation through e-commerce |
Mercati e competitività - 2019
| Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking |
Mercati e competitività - 2019
| A small world experiment in the digital era: Can sWOM be used by start uppers to reach a target? |
Mercati e competitività - 2019
| A systematic literature review on social media metrics |
Mercati e competitività - 2019
| All are (not) equal for the crowd: Social groups moderate the effects of human density on willingness to stay and vice-virtue choices |
Mercati e competitività - 2019
| Analysing determinants of travellers' expenditures for food and beverage services at airports |
Mercati e competitività - 2019
| Book reviews |
Mercati e competitività - 2019
| Developing relationships early: How new ventures fill their capability gap |
Mercati e competitività - 2019
| Eat, pray, love..images. Measurements and measurement parameters in marketing processes |
Mercati e competitività - 2019
| Eating in an Italian restaurant. The role of Country Image in driving Spanish customers attitude and intention to patronize an ethnic restaurant |
Mercati e competitività - 2019
| Identity processes in marketing: Relationship between image and personality of tourist destination, destination self congruity and behavioral responses |
Mercati e competitività - 2019
| Risk is my business. Determinants of revisit intentions among participants in extreme sporting events |
Mercati e competitività - 2019
| Analysing customer experience in heritage tourism: Empirical evidence from an Italian cultural district |
Mercati e competitività - 2019
| Book reviews |
Mercati e competitività - 2019
| The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness |
Mercati e competitività - 2019
| The influence of servicescape and perceived authenticity on winery visitors' satisfaction and their behavioural intentions |
Mercati e competitività - 2019
| Measuring Tourists' Emotional Experiences in a cultural site |
Mercati e competitività - 2019
| Special Issue - Past, present and future challenges on customer experience: Digging knowledge across sectors |
Mercati e competitività - 2019
| Understanding the customer experience-loyalty link: A moderated mediation model |
Mercati e competitività - 2019
| Using the experiential approach in marketing and management: A systematic literature review |
Mercati e competitività - 2019
| Book reviews |
Mercati e competitività - 2019
| Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses |
Mercati e competitività - 2019
| Communication practices in the diffusion of social-business innovation: Insights from B-Corporations |
Mercati e competitività - 2019
| Customer-driven supply chains: Trends and practices in leading Italian companies |
Mercati e competitività - 2019
| How to choose the endorser: An experimental analysis on the effects of fit and notoriety |
Mercati e competitività - 2019