International journal of bank marketing  -  1991


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Corporate identity: a strategic marketing issue
International journal of bank marketing - 1991
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Customer profiling: getting into your customer's shoes
International journal of bank marketing - 1991
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Service delivery processes: new technology and design
International journal of bank marketing - 1991
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Strategic situational impact on commercial banks in Saudi Arabia
International journal of bank marketing - 1991
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Success factors for new consumer financial services
International journal of bank marketing - 1991
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A benefit segmentation of the financial planning market
International journal of bank marketing - 1991
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Maximising financial services: sophisticated database marketing
International journal of bank marketing - 1991
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Statistical quality control in retail banking
International journal of bank marketing - 1991
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Succes in selling. The current challenge in banking
International journal of bank marketing - 1991
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The youth market for financial services
International journal of bank marketing - 1991
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Bank branch managers: their roles and functions in a marketing era
International journal of bank marketing - 1991
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Customer service strategies in financial retailing
International journal of bank marketing - 1991
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Immigrants from Russia: a marketing challenge for Israel's banks
International journal of bank marketing - 1991
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Improving the delivery of quality service: behavioural management techniques
International journal of bank marketing - 1991
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Marketing strategy and company performance: a discriminant analysis in the retail financial services industry
International journal of bank marketing - 1991
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Sociographic segmentation: the SME market and financial services
International journal of bank marketing - 1991
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Commercial bank selection in Turkey
International journal of bank marketing - 1991
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Ethnicity as a factor influencing use of financial services
International journal of bank marketing - 1991
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The importance of image as competitive strategy: an exploratory study in commercial banks
International journal of bank marketing - 1991
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Increased marketing orientation: UK bank branch networks
International journal of bank marketing - 1991
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Open learning for business success at Bradford & Bingley Building Society
International journal of bank marketing - 1991
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Asia Pacific international financial centres
International journal of bank marketing - 1991
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Bank selection criteria of multiple bank users in Hong Kong
International journal of bank marketing - 1991
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Global marketing innovation in consumer banking: Japan
International journal of bank marketing - 1991
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Market positioning and performance of foreign banks in Korea
International journal of bank marketing - 1991
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Marketing of private banking services in Hong Kong
International journal of bank marketing - 1991
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Computerised quality assurance information system: a regulatory agency in the banking sector
International journal of bank marketing - 1991
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Forces at work: the market for personal financial services
International journal of bank marketing - 1991
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How to establish an organisational purpose
International journal of bank marketing - 1991
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Management of financial services marketing: issues and perceptions
International journal of bank marketing - 1991
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Teller into sellers?
International journal of bank marketing - 1991
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