Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Risultato della ricerca: (13 titoli )
| The genesis of strategic marketing control in British retail banking |
International journal of bank marketing - 1988
| Media use and gender differences: retailing strategies for bank marketers |
International journal of bank marketing - 1988
| The effect of technology selection on consumer adoption of in-home computerised banking |
International journal of bank marketing - 1988
| The image of Dutch banks |
International journal of bank marketing - 1988
| Tracking systems in financial services: the integration role in marketing planning |
International journal of bank marketing - 1988
| Advertising by banks in Hong Kong: a content analysis |
International journal of bank marketing - 1988
| Handbook of marketing and selling bank services |
International journal of bank marketing - 1988
| Financial services marketing in Canada. Introduction |
International journal of bank marketing - 1988
| Financial services marketing in Canada. Customers' perceptions of service quality in financial institutions |
International journal of bank marketing - 1988
| Financial services marketing in Canada. Commercial banking in Canada: a study of the selection criteria and service expectations of treasury officers |
International journal of bank marketing - 1988
| Financial services marketing in Canada. Technology acceptance in Canadian retail banking: a study of consumer motivations and use of ATMs |
International journal of bank marketing - 1988
| Financial services marketing in Canada. A cross-cultural comparison of attitudes towards and usage of credit cards |
International journal of bank marketing - 1988
| Financial services marketing in Canada. The Canadian branch banking system: cost and marketing implications |
International journal of bank marketing - 1988