Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Micro & macro marketing - 2023
Risultato della ricerca: (31 titoli )
| Changes in an unstable world. Environment, technology and consumption |
Micro & macro marketing - 2023
| Editoriale: Un caleidoscopio di scelte sostenibili come risposta a un futuro incerto |
Micro & macro marketing - 2023
| Ethical Consumption and the Shift towards Sustainable Behaviour: A Comparative Approach between Pre and During Pandemic Consumers |
Micro & macro marketing - 2023
| Intervista a Silvia Bagliani, Mondele'z Italia |
Micro & macro marketing - 2023
| Introduction: Navigating Consumer Ideologies amidst Uncertainty |
Micro & macro marketing - 2023
| Packaging as a Tool for Product Enhancement. Summary Manifest on Recent Literature from a Marketing Perspective |
Micro & macro marketing - 2023
| Produzione e fruizione dell'audiovisivo in Italia tra tradizione e innovazione |
Micro & macro marketing - 2023
| The Recovery of Mental Frameworks from the Past: Neo-Frugality as a Renewed Consumer Ideology |
Micro & macro marketing - 2023
| This meta-analysis aimed to explore and consolidate the theory of planned behaviour-based literature on the intention to eat at a restaurant. Following a structured literature review of 220 articles, a final sample of 22 articles was analysed by pooling the correlations between the constructs of attitude, subjective norms, perceived behavioural control, and intention to eat out. Moreover, possible moderators by sample, cultural dimensions, and restaurant characteristics were analysed to identify significa |
Micro & macro marketing - 2023
| Why Do We Eat Out? Evidence from a Meta-analysis Based on Theory of Planned Behaviour |
Micro & macro marketing - 2023
| Do Ethnocentrism and Food Neophobia Influence Touristic Behavior? An Investigation among Chinese Generation Z Individuals in Italy |
Micro & macro marketing - 2023
| Editoriale: La globalizzazione disattesa |
Micro & macro marketing - 2023
| Generation Z Consumer's Behaviors and Values During and Post-Pandemic. A Systematic and Critical Review |
Micro & macro marketing - 2023
| Generation Z: Values and Motivations Fostering Ethical Consumption |
Micro & macro marketing - 2023
| How Can Point-of-Purchase Displays (PoPs) Be a Joint In- Store Marketing Tool? Toward a Shared Vision in Channel Relationships |
Micro & macro marketing - 2023
| L'integrazione delle tecnologie di realtà virtuale nell'esperienza turistica. Il ruolo del flusso psicologico, delle emozioni positive, dell'intrusività e dell'utilità percepita |
Micro & macro marketing - 2023
| Introduzione. Generation Z and New Consumptions Models: Attitudes, Intentions and Behaviors |
Micro & macro marketing - 2023
| Investigating Circular Behavior Adoption across Gen Z: The Role of Perceived Value and Environmental Consciousness |
Micro & macro marketing - 2023
| Mercati e marketing al tempo dei social media |
Micro & macro marketing - 2023
| Pre-owned Suits Me! Exploring Generation Z's Purchase Behaviour towards Second-Hand Fashion |
Micro & macro marketing - 2023
| Reviewers 2022 |
Micro & macro marketing - 2023
| Editoriale: Marketing Automation and the Case of Programmatic Advertising |
Micro & macro marketing - 2023
| Exploring Gen Zers Attitudes Toward a More Sustainable Diet |
Micro & macro marketing - 2023
| Framing Generation Z's Purchasing Process: A Mixed Method Approach |
Micro & macro marketing - 2023
| How Does Generation Z Relate to Brands Through Vocal Dialogue? Four-Types Relationships in the Field of Voice Assistants |
Micro & macro marketing - 2023
| Introduzione. Generation Z and New Consumptions Models: Attitudes, Intentions and Behaviors (II part) |
Micro & macro marketing - 2023
| M&MM Award 2022 |
Micro & macro marketing - 2023
| Priorità strategiche per lo sviluppo del brand: l'esperienza di S. Pellegrino |
Micro & macro marketing - 2023
| Psychology of Money and New Methods of Payment. Generational Differences Towards a Cashless Society |
Micro & macro marketing - 2023
| The Return of Reality: Contemporary Marketing beyond Postmodernist Antirealism |
Micro & macro marketing - 2023
| Il valore della marca nell'ortofrutta: evidenze nel mercato italiano |
Micro & macro marketing - 2023