Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Micro & macro marketing - 2024
Risultato della ricerca: (31 titoli )
| Analysing Gen Z Behaviour Through Binoculars. A Closer Look at Private and Public Sustainable Habits |
Micro & macro marketing - 2024
| An Analysis of the Importance of Marketing in the Acquisition Process |
Micro & macro marketing - 2024
| Artificial Intelligence and Generation Z: Evidence from Tourism and Hospitality |
Micro & macro marketing - 2024
| Il corporate re-branding: un’analisi sistematica della letteratura e la proposta di un’agenda di ricerca |
Micro & macro marketing - 2024
| Editoriale: Promuovere consumi alimentari sostenibili è una questione di psicologia! |
Micro & macro marketing - 2024
| Esperienze ed emozioni nel turismo della memoria. Il caso della tragedia del Vajont |
Micro & macro marketing - 2024
| Italy: Not Only Made in, but Above All Sense of |
Micro & macro marketing - 2024
| Marketing for Deep-Tech Start-Ups. An Analysis from Two Perspectives |
Micro & macro marketing - 2024
| Marketing for Start-Up. Introduction |
Micro & macro marketing - 2024
| Reviewers 2023 |
Micro & macro marketing - 2024
| Technological and Marketing Capabilities in the Innovative High-Tech Startups Domain |
Micro & macro marketing - 2024
| Unveiling the Role of Marketing in the Opportunity Identification and Framing of Deep Tech Startups |
Micro & macro marketing - 2024
| Antecedents of Attitudes Towards Advertising in the New Paradigm: An Empirical Study |
Micro & macro marketing - 2024
| Drawing Problem Gamblers’ Profile in Italy: A Comprehensive Categorization from a Behavioral, Psychological, and Socio-demographic Perspective |
Micro & macro marketing - 2024
| Editoriale: New Paths of Luxury |
Micro & macro marketing - 2024
| Impact of Color on Consumer’s Psychology: Systematic Literature Review |
Micro & macro marketing - 2024
| Legality Rating Communication: An Opportunity for Service Companies |
Micro & macro marketing - 2024
| Lessons from an Uncontrollable Health Crisis: Intention to Travel in the Pre- and Post-vaccine Era |
Micro & macro marketing - 2024
| M&MM Award 2023 |
Micro & macro marketing - 2024
| Rebranding: tra storia e innovazione nel settore fashion Analisi di sei casi recenti |
Micro & macro marketing - 2024
| The Relevance of a Psychological Perspective in Marketing and Consumer Behavior. Introduction |
Micro & macro marketing - 2024
| Il ruolo della strumentazione di marketing digitale nella vendita diretta. Un’indagine sulla rete di PEF S.p.A. |
Micro & macro marketing - 2024
| Combining Sustainability and Digital Transformation in Retail and Distribution Channels: Introduction |
Micro & macro marketing - 2024
| Digital Age Content Marketing: Strategies and Trends |
Micro & macro marketing - 2024
| Digitalizzazione e valore per il cliente: evidenze dal settore dell’auto |
Micro & macro marketing - 2024
| Editoriale: Psicologia e consumi sostenibili |
Micro & macro marketing - 2024
| Flatmates: The First Italian Influencer Marketing Agency Founded and Managed by Content Creators |
Micro & macro marketing - 2024
| Sustainability Meets Innovation in the Retail Sector: A Bibliometric Analysis |
Micro & macro marketing - 2024
| Sustainable Customer Relationships Management: A Conceptual Framework for Integrating CRM and Sustainability |
Micro & macro marketing - 2024
| Technological and Sustainable Orientation in the Wine Context: A Focus on Gen Z |
Micro & macro marketing - 2024
| Transmedia Branding for Digital Fashion Brands A Dialogue between Semiotics and Marketing |
Micro & macro marketing - 2024