Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Micro & macro marketing - 2025
Risultato della ricerca: (31 titoli )
| Editoriale. Il sistema di finanziamento delle università: problemi e sfide |
Micro & macro marketing - 2025
| «If I Care, I Buy». Exploring an Integrated Model of Environmental Concern, Attitudes, Anticipated Guilt and Purchase Intention in Sustainable Vegan Fashion |
Micro & macro marketing - 2025
| Italian Small Retailers’ Adaptation to Digital Transformation: A Stakeholder Marketing Approach |
Micro & macro marketing - 2025
| The Italian Wine Tourism Among Chinese Travelers. Insights into Preferences, Behaviors, and Emerging Trends |
Micro & macro marketing - 2025
| «The most famous unknown company»: la leadership occulta. Intervista ad Andrea Pontremoli, AD di Dallara Group |
Micro & macro marketing - 2025
| Navigating the Future: Integrating Digital and Sustainable Practices in Retailing. Introduction |
Micro & macro marketing - 2025
| The Paths of Heritage Luxury Brands in the Digital Age: Italian Case Studies from the Fashion Industry |
Micro & macro marketing - 2025
| The Power of Chat: Intentions Toward AI E-Retail Agents |
Micro & macro marketing - 2025
| Reviewers 2024 |
Micro & macro marketing - 2025
| Lo showrooming come sfida omnichannel. Effetti delle forme di coinvolgimento e della sensibilità ambientale |
Micro & macro marketing - 2025
| Value Self-Creation and Value Co-Creation in Consumption Contexts |
Micro & macro marketing - 2025
| Award 2024 |
Micro & macro marketing - 2025
| The Brand Lover of Apple: A Qualitative Study of the Impact of Brand Experiences on Generation Z Customer Loyalty |
Micro & macro marketing - 2025
| Consumer Behaviour and Continuity of Use of Food Delivery Services: An Integrated Approach. Insights from the Pandemic Period |
Micro & macro marketing - 2025
| Digital Consumer Vulnerability: A New Theoretical Framework Through a Systematic Literature Review |
Micro & macro marketing - 2025
| Editoriale: Tecnologie "radicalmente" diverse. Quando l’algoritmo fa parte dell’immaginario della società dei consumi |
Micro & macro marketing - 2025
| Enhancing eWOM Intention Through Social Media-based Brand Communities in the Higher Education Sector: The Mediating Effect of Brand Attachment |
Micro & macro marketing - 2025
| Enhancing Internationalization of SMEs Through the «100% Made in Italy» Certification: An Empirical Study |
Micro & macro marketing - 2025
| Examining the Significance of Nostalgia in Consumer’s Behavior Using Data-Driven Theory |
Micro & macro marketing - 2025
| "Financial Education for All": Detecting Barriers and Transforming Needs into Demand. Evidence from the Italian Population |
Micro & macro marketing - 2025
| ROLD: le potenzialità del «Transformative Marketing» nell’Industry 5.0 |
Micro & macro marketing - 2025
| AI Adoption in B2B Marketing: An Analysis of Technological, Organizational, and Environmental Factors |
Micro & macro marketing - 2025
| An Analysis of Purchasing Attitudes and Behaviors in Gen Z and Gen Alpha |
Micro & macro marketing - 2025
| Bridging Artificial Intelligence and Marketing Automation: An Overview |
Micro & macro marketing - 2025
| Editoriale: From Intuitive to Intentional: Country-of-Origin Effect and the Sustainability Challenge for Made in Italy |
Micro & macro marketing - 2025
| Hey, PiErre! The Role of AI-Enabled Chatbots in Geographical Brand Management |
Micro & macro marketing - 2025
| The Importance of Trust in Relationship Marketing: A Literature Review |
Micro & macro marketing - 2025
| Integrating Artificial Intelligence into Internal Brand Communication |
Micro & macro marketing - 2025
| Lights and Shadows of Generative AI in the Hospitality Industry. An Exploratory Analysis of Generation Z |
Micro & macro marketing - 2025
| The Moderating Role of Religious Hypocrisy and Social Control in The Relationship between Religious Commitment and Halal Food Consumption |
Micro & macro marketing - 2025
| Nestlé. Il globale che si fa locale: l’adattamento al consumatore come condizione per uno sviluppo condiviso. Intervista a Marco Travaglia, Presidente e Amministratore Delegato di Nestlé Italia |
Micro & macro marketing - 2025