Articoli pubblicati da:
Wright, MikeRisultato della ricerca: (10 titoli )
| 1992 and strategic bank marketing: introduction |
International journal of bank marketing - 1990
| 1992 and strategic bank marketing. The single european market: its impact on strategic bank marketing |
International journal of bank marketing - 1990
| Banks and developments in the personal financial services market: evidence from a questionnaire survey |
International journal of bank marketing - 1986
| Consumer convenience or sophistication? A crucial question in bank services marketing |
International journal of bank marketing - 1985
| Developing new personal financial products. Some evidence of the role of market research |
International journal of bank marketing - 1989
| The effect of information asymmetries on serial crowdfunding and campaign success |
Economia e politica industriale - 2018
| Giovani imprese con obiettivi alternativi al profitto: sfide economiche, manageriali e organizzative |
Economia e politica industriale - 2011
| Obbligo di affidamento attraverso procedure concorsuali dei servizi: l'esperienza dei 'buy-out' |
Problemi di amministrazione pubblica - 1997
| Personal financial services: marketing strategy determination |
International journal of bank marketing - 1989
| Strategic marketing in financial services: retrospect and prospect |
International journal of bank marketing - 1993
