Autore: Tavares, Inê,s Ferreira Dias
Titolo: Online public shaming: an empirical analysis of contemporary online shaming punishments
Periodico: Culture e studi del sociale (Online)
Anno: 2025 - Volume: 10 - Fascicolo: 2 - Pagina iniziale: 23 - Pagina finale: 40

Online public shamings, popularly known as cancel culture, are a contemporary phenomenon in which someone, caught in wrongdoing, is exposed on social media platforms, going viral and attracting mass criticism; business partners and employers then might decide to cut ties with the culprit. Authors such as Taylor (2022), Trottier (2018) and Aitchison and Meckled-Garcia (2021), study how shame is the main punishment instrument used in such cases, but do not engage in empirical research to demonstrate it. This article aims, then, to demonstrate the characterization of the phenomenon as shaming punishments by using empirical data of a single case study—Justine Sacco's (2013). The intention is to verify if cases like Sacco's are a form of shaming punishment, and to describe and analyze their specificities. By using Twitter data and network analysis, this article empirically demonstrates that Sacco's shaming is a punishes her by exposing her to the world as an essentially flawed person. Shame encompasses her whole person, who is placed outside the community of trustworthy individuals, in a simple moral world divided between "good and bad, allies and enemies, human and subhuman" (Tyson, 2022, p. 129), resulting in her being fired and subjected to world infamy.




SICI: 2531-3975(2025)10:2<23:OPSAEA>2.0.ZU;2-F
Testo completo: https://www.cussoc.it/journal/article/view/382/264

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