Articoli pubblicati da:
File, Karen MaruRisultato della ricerca: (4 titoli )
| Emerging critical success factors in marketing to the smaller business: issues and trends from the US market |
International journal of bank marketing - 1992
| Marketing offshore private banking |
International journal of bank marketing - 1994
| Positive word-of-mouth: customer satisfaction and buyer behaviour |
International journal of bank marketing - 1992
| Sociographic segmentation: the SME market and financial services |
International journal of bank marketing - 1991