Articoli pubblicati da:
File, Karen MaruRisultato della ricerca: (4 titoli )
Emerging critical success factors in marketing to the smaller business: issues and trends from the US market |
International journal of bank marketing - 1992
Marketing offshore private banking |
International journal of bank marketing - 1994
Positive word-of-mouth: customer satisfaction and buyer behaviour |
International journal of bank marketing - 1992
Sociographic segmentation: the SME market and financial services |
International journal of bank marketing - 1991