Autore: Grippo, Andrea
Titolo: La moda di estrema destra: armare l’estetica, normalizzare l’estremismo. Narrazioni visuali e strategie culturali dell’estremismo contemporaneo
Periodico: Rassegna italiana di sociologia
Anno: 2026 - Fascicolo: 1 - Pagina iniziale: 85 - Pagina finale: 112

In the twenty-first century, far-right fashion has emerged as a strategic site of symbolic production through which identity narratives are embedded in visual codes, styles, and everyday consumption practices. Drawing on an interdisciplinary framework that combines social movement studies with cultural and fashion studies, this article examines the generational evolution of contemporary far-right aesthetics within the broader "cultural turn" of collective action. By analyzing the distinctive configurations associated with Generation X (Viking mythology and subcultural rebellion), Millennials (classicism, normcore, and aesthetic respectability), and Generation Z (irony, ambiguity, and symbolic camouflage), the study traces a shift from openly confrontational symbols toward increasingly mimetic, mainstream-compatible, and culturally hybrid strategies. This transformation is interpreted as part of a broader metapolitical repositioning, in which cultural production becomes central to collective identity construction and the pursuit of symbolic hegemony. The article contributes to debates on contemporary far-right culture by demonstrating that fashion is not a marginal or merely decorative sphere, but a cultural infrastructure through which extremist ideas circulate, gain legitimacy, and become normalized within public space.




SICI: 0486-0349(2026)1<85:LMDEDA>2.0.ZU;2-I
Testo completo: https://www.rivisteweb.it/download/article/10.1423/120223
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1423/120223

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