Articoli di "Wills, Gordon"

Articolo Anno: 1988

Customer service in Vilamoura

Wills, Gordon

In: International journal of bank marketing , n. 1, pp. 55-60

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Articolo Anno: 1988

Handbook of marketing and selling bank services

Cheese, John - Wills, Gordon - Day, Abby

In: International journal of bank marketing , n. 2, Suppl. S, pp. 3-186

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Articolo Anno: 1985

Critical issues in bank marketing today. An overview

Wills, Gordon - Day, Abby

In: International journal of bank marketing , n. 3, Suppl. S, pp. 3-8

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Articolo Anno: 1985

Critical issues in bank marketing today. Dividing and conquering: strategies for segmentation

Wills, Gordon

In: International journal of bank marketing , n. 3, Suppl. S, pp. 36-46

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Articolo Anno: 1985

Critical issues in bank marketing today. Putting product development in its place

Wills, Gordon

In: International journal of bank marketing , n. 3, Suppl. S, pp. 47-59

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Articolo Anno: 1984

Marketing and selling at work: the IMCB/NatWest management development programme

Wills, Gordon - Day, Abby

In: International journal of bank marketing , n. 1, pp. 3-11

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