Articoli di "Laroche, Michel"

Articolo Anno: 1991

Ethnicity as a factor influencing use of financial services

Laroche, Michel - Kim, Chankon - Joy, Annamma

In: International journal of bank marketing , n. 4, pp. 10-16

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Articolo Anno: 1988

Financial services marketing in Canada. Commercial banking in Canada: a study of the selection criteria and service expectations of treasury officers

Laroche, Michel - Rosenblatt, Jerry - Hochstein, Alan - McTavish, Ronald - Sheahan, Maureen

In: International journal of bank marketing , n. 2, Suppl. S, pp. 19-30

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Articolo Anno: 1988

Financial services marketing in Canada. A cross-cultural comparison of attitudes towards and usage of credit cards

Chebat, Jean-charles - Laroche, Michel - Malette, Helen

In: International journal of bank marketing , n. 2, Suppl. S, pp. 42-54

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Articolo Anno: 1988

An empirical study of major segmentation issues in retail banking

Laroche, Michel - Taylor, Thomas

In: International journal of bank marketing , n. 1, pp. 31-48

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Articolo Anno: 1984

Consumer brand selection and categorisation processes: a study of bank choice

Laroche, Michel - Manning, Terrill

In: International journal of bank marketing , n. 3, pp. 3-21

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