Articolo
Anno: 2014
Marketing and Neuroscience: How Electroencephalographic Tools Could Help to Design and Analyze Commercial Advertising Campaigns
Trettel, Arianna - Vecchiato, Giovanni - Maglione, Anton Giulio - Cherubino, Patrizia - Graziani, Ilenia - Ezquierro, Maria Trinidad Herrera - Babiloni, Fabio
In: Micro & macro marketing
, Vol. 68, n. 2, pp. 279-294
