Articoli di "Watkins, Trevor"

Articolo Anno: 1989

Developing new personal financial products. Some evidence of the role of market research

Wright, Mike - Watkins, Trevor - Davison, Heather

In: International journal of bank marketing , n. 1, pp. 8-15

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Articolo Anno: 1989

Personal financial services: marketing strategy determination

Wright, Mike - Watkins, Trevor - Ennew, Christine T.

In: International journal of bank marketing , n. 6, pp. 3-8

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Articolo Anno: 1986

Banks and developments in the personal financial services market: evidence from a questionnaire survey

Wright, Mike - Watkins, Trevor

In: International journal of bank marketing , n. 2, pp. 24-34

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Articolo Anno: 1985

Consumer convenience or sophistication? A crucial question in bank services marketing

Wright, Mike - Watkins, Trevor

In: International journal of bank marketing , n. 1, pp. 35-42

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Articolo Anno: 1984

Optimising bank service provision: a simulation approach

Watkins, Trevor

In: International journal of bank marketing , n. 1, pp. 31-39

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