Articoli filtrati

Articolo Anno: 1992

Globalization of credit card usage: the case of developing economy

Barker, A. Tansu - Sekerkaya, Ahmet

In: International journal of bank marketing , n. 6, pp. 27-31

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Articolo Anno: 1991

Global marketing innovation in consumer banking: Japan

Grossberg, Kenneth A.

In: International journal of bank marketing , n. 5, pp. 11-13

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Articolo Anno: 1988

The genesis of strategic marketing control in British retail banking

Molyneux, Philip - Gardener, Edward P. M. - Clarke, Paul D. - Feeney, Paul

In: International journal of bank marketing , n. 2, pp. 5-19

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Articolo Anno: 1986

Global issues in bank marketing. Globalisation of banks: an integrative statement

Kaynak, Erdener

In: International journal of bank marketing , n. 2, Suppl. S, pp. 3-8

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Articolo Anno: 1986

Global issues in bank marketing. Measuring the marketing orientation of retail operations of international banks

Lim, Ser Heng - Gan, See Khem - McCullough, James

In: International journal of bank marketing , n. 2, Suppl. S, pp. 9-18

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Articolo Anno: 1986

Global issues in bank marketing. A research design for exploring retail locations for commerical banks in Hong Kong

Lee, Kam-Hon

In: International journal of bank marketing , n. 2, Suppl. S, pp. 19-30

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Articolo Anno: 1986

Global issues in bank marketing. Formulation of a model for the management of international co-financing

Grimaldi, Antonio

In: International journal of bank marketing , n. 2, Suppl. S, pp. 31-42

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Articolo Anno: 1986

Global issues in bank marketing. Intention, attitude and social influence in bank selection: a study in an Oriental culture

Chua, Christina - Tan, Chin Tiong

In: International journal of bank marketing , n. 2, Suppl. S, pp. 43-53

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Articolo Anno: 1986

Global issues in bank marketing. How to measure your bank's personality: some insights from Canada

Kaynak, Erdener

In: International journal of bank marketing , n. 2, Suppl. S, pp. 54-68

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Articolo Anno: 1986

Global issues in bank marketing. The image of Israeli banking

Shenkar, Oded - Yuchtman-Yaar, Ephraim

In: International journal of bank marketing , n. 2, Suppl. S, pp. 69-80

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Articolo Anno: 1983

Getting bank marketing to the staff

Coates, Jonathan

In: International journal of bank marketing , n. 3, pp. 27-35

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