Articoli filtrati

Articolo Anno: 1994

Executive forum: the disappearing saver - some ways forward in this difficult market

Hughes, Tim J.

In: International journal of bank marketing , n. 8, pp. 4-11

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Articolo Anno: 1994

Reframing the mind of the banker: the changing skill set and skill mix for the effective leadership

Donnelly, James H. Jr

In: International journal of bank marketing , n. 8, pp. 12-16

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Articolo Anno: 1994

Mapping customer segments for personal financial services

In: International journal of bank marketing , n. 8, pp. 17-25

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Articolo Anno: 1994

Customers' risk perceptions of electronic payment systems

Ho, Simon S.M. - Ng, Victor T.F.

In: International journal of bank marketing , n. 8, pp. 26-38

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Articolo Anno: 1994

A special issue of abstracts covering literature in the field of bank an services marketing

In: International journal of bank marketing , n. 7, pp. 1-32

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Articolo Anno: 1994

Finance for small and medium-sized enterprises: information and the income gearing challenge

Turnbull, Peter W. - Edwards, Pamela

In: International journal of bank marketing , n. 6, pp. 3-9

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Articolo Anno: 1994

Developing an instrument to measure customer service quality in branch banking

Avkiran, Necmi Kemal

In: International journal of bank marketing , n. 6, pp. 10-18

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Articolo Anno: 1994

Promoting financial services with glittering prizes

Peattie, Sue - Peattie, Ken

In: International journal of bank marketing , n. 6, pp. 19-29

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Articolo Anno: 1994

Credit card development strategies for the youth market: the use of conjoint analysis

Kaynak, Erdener - Küçükemiroglu, Orsay - Kara, Ali

In: International journal of bank marketing , n. 6, pp. 30-36

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Articolo Anno: 1994

Strategies for service quality. The perfect smile. Commitment to a TQM programme for this company means a guarantee of service excellence

In: International journal of bank marketing , n. 5, pp. 3-4

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Articolo Anno: 1994

Strategies for service quality. A health check on quality assurance in the NHS. A quality assurance strategy is impossible in the health service without accurate monitoring of what goes on in health cure

In: International journal of bank marketing , n. 5, pp. 5-6

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Articolo Anno: 1994

Strategies for service quality. Customer service can reap rich rewards. The importance of understanding the roots causes of customer problems

In: International journal of bank marketing , n. 5, pp. 7-8

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Articolo Anno: 1994

Strategies for service quality. Hilton's home away from home. Offering a distinctive service culture is one way towards putting out the no vacancies sign

In: International journal of bank marketing , n. 5, pp. 9-10

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Articolo Anno: 1994

Strategies for service quality. Libraries' textbook approach to total quality. A council's quality approach focuses on a clear commissioning/contracter split

In: International journal of bank marketing , n. 5, pp. 11-12

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Articolo Anno: 1994

Strategies for service quality. Quality is... never having to say that the laundry is shut! Every staff member has a role to play in ensuring customer satisfaction

In: International journal of bank marketing , n. 5, pp. 13-14

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Articolo Anno: 1994

Strategies for service quality. Making customers trendy. Customer focus needs to become an everyday part of a company's operating strategy

In: International journal of bank marketing , n. 5, pp. 15-16

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Articolo Anno: 1994

Strategies for service quality. Banks' 'quality' effort makes sound business sense. A bank is already seeing the benefits of its total quality programme

In: International journal of bank marketing , n. 5, pp. 17-18

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Articolo Anno: 1994

Strategies for service quality. The bank that likes its costumers to say yes. In banking the establishment of a relationship between costumer satisfaction and profitability is revolutionary

In: International journal of bank marketing , n. 5, pp. 19-20

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Articolo Anno: 1994

Strategies for service quality. Cohesive corporate values provide focus. Quality these days is a necessity, not an unaffordable luxory

In: International journal of bank marketing , n. 5, pp. 21-22

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Articolo Anno: 1994

Strategies for service quality. The importance of leadership. The role of senior management is crucial in establishing total quality

In: International journal of bank marketing , n. 5, pp. 23-24

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