Articoli filtrati

Articolo Anno: 1988

Turning information into a strategic marketing weapon

Pottruck, David S.

In: International journal of bank marketing , n. 5, pp. 49-56

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Articolo Anno: 1988

Organisation and business development through action learning

Wilson, Brian

In: International journal of bank marketing , n. 5, pp. 57-66

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Articolo Anno: 1988

Handbook of marketing and selling bank services

Cheese, John - Wills, Gordon - Day, Abby

In: International journal of bank marketing , n. 2, Suppl. S, pp. 3-186

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Articolo Anno: 1988

Financial services marketing in Canada. Introduction

Barker, A. Tansu

In: International journal of bank marketing , n. 2, Suppl. S, pp. 5-6

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Articolo Anno: 1988

The genesis of strategic marketing control in British retail banking

Molyneux, Philip - Gardener, Edward P. M. - Clarke, Paul D. - Feeney, Paul

In: International journal of bank marketing , n. 2, pp. 5-19

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Articolo Anno: 1988

Financial services marketing in Canada. Customers' perceptions of service quality in financial institutions

LeBlanc, Gaston - Nguyen, Nha

In: International journal of bank marketing , n. 2, Suppl. S, pp. 7-18

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Articolo Anno: 1988

Financial services marketing in Canada. Commercial banking in Canada: a study of the selection criteria and service expectations of treasury officers

Laroche, Michel - Rosenblatt, Jerry - Hochstein, Alan - McTavish, Ronald - Sheahan, Maureen

In: International journal of bank marketing , n. 2, Suppl. S, pp. 19-30

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Articolo Anno: 1988

Media use and gender differences: retailing strategies for bank marketers

Stern, Barbara B.

In: International journal of bank marketing , n. 2, pp. 20-30

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Articolo Anno: 1988

The effect of technology selection on consumer adoption of in-home computerised banking

Dover, Philip A.

In: International journal of bank marketing , n. 2, pp. 31-37

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Articolo Anno: 1988

Financial services marketing in Canada. Technology acceptance in Canadian retail banking: a study of consumer motivations and use of ATMs

Marshall, Judith J. - Heslop, Louise A.

In: International journal of bank marketing , n. 2, Suppl. S, pp. 31-41

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Articolo Anno: 1988

The image of Dutch banks

Morello, Gabriele

In: International journal of bank marketing , n. 2, pp. 38-47

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Articolo Anno: 1988

Financial services marketing in Canada. A cross-cultural comparison of attitudes towards and usage of credit cards

Chebat, Jean-charles - Laroche, Michel - Malette, Helen

In: International journal of bank marketing , n. 2, Suppl. S, pp. 42-54

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Articolo Anno: 1988

Tracking systems in financial services: the integration role in marketing planning

Martin, John

In: International journal of bank marketing , n. 2, pp. 48-61

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Articolo Anno: 1988

Financial services marketing in Canada. The Canadian branch banking system: cost and marketing implications

Gandhi, Devinder K. - Switzer, Lorne N.

In: International journal of bank marketing , n. 2, Suppl. S, pp. 55-64

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Articolo Anno: 1988

Advertising by banks in Hong Kong: a content analysis

Hsu, Dan-lin - Ho, Suk-ching

In: International journal of bank marketing , n. 2, pp. 62-67

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Articolo Anno: 1988

Increasing competition between banks and life assurance companies: a clash of giants or a non-event?

Ashforth, Terence

In: International journal of bank marketing , n. 1, pp. 5-13

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Articolo Anno: 1988

Eight keys to improving customer loyalty and retention through direct marketing

Pottruck, David S.

In: International journal of bank marketing , n. 1, pp. 14-20

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Articolo Anno: 1988

Marketing management in an Islamic banking environment: in search of an innovative marketing concept

Shook, Dale N. - Hassan, Salah S.

In: International journal of bank marketing , n. 1, pp. 21-30

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Articolo Anno: 1988

An empirical study of major segmentation issues in retail banking

Laroche, Michel - Taylor, Thomas

In: International journal of bank marketing , n. 1, pp. 31-48

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Articolo Anno: 1988

An objective technique for loan officer evaluation

Stanley, Thomas O. - Ford, John K.

In: International journal of bank marketing , n. 1, pp. 49-54

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