Articoli filtrati

Articolo Anno: 1994

Perceived attributes of ATMs and their marketing implications

Rugimbana, Robert - Iversen, Philip

In: International journal of bank marketing , n. 2, pp. 30-35

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Articolo Anno: 1994

Credit and charge cards selection criteria in Greece

Meidan, Arthur - Davos, Dimitris

In: International journal of bank marketing , n. 2, pp. 36-44

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Articolo Anno: 1994

Japanese financial services organizations: contrasting market experiences betweeen 1985 and 1993

Turner, Paul

In: International journal of bank marketing , n. 1, pp. 3-8

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Articolo Anno: 1994

Customer preferences for financial services: an analysis

Leonard, Myron - Boyd, William L. - White, Charles

In: International journal of bank marketing , n. 1, pp. 9-15

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Articolo Anno: 1994

Coping with misinformation

Sims, David

In: International journal of bank marketing , n. 1, pp. 16-23

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Articolo Anno: 1994

Risk assessment with asymmetric information

Deakins, David - Hussain, Guhlum

In: International journal of bank marketing , n. 1, pp. 24-31

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Articolo Anno: 1994

Bank patronage factors of Muslim and non-Muslim customers

Haron, Sudin - Ahmad, Norafifah - Planisek, Sandra L.

In: International journal of bank marketing , n. 1, pp. 32-40

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Articolo Anno: 1993

Regulating the distribution of savings and investment products: retrospect and prospect

Ennew, Christine T. - Devlin, James F.

In: International journal of bank marketing , n. 7, pp. 3-10

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Articolo Anno: 1993

Segmenting the market: a review of marketing trends in french retail banking

Morgan, Glenn - Sturdy, Andrew

In: International journal of bank marketing , n. 7, pp. 11-19

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Articolo Anno: 1993

Effectiveness of the advertising expenditure of Australian banks

Metwally, M. M.

In: International journal of bank marketing , n. 7, pp. 20-28

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Articolo Anno: 1993

Self-service technologies in retail banking: current and expected adoption patterns

Prendergast, Gerard

In: International journal of bank marketing , n. 7, pp. 29-36

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Articolo Anno: 1993

Bank marketing - myth or reality?

Baker, Michael John

In: International journal of bank marketing , n. 6, pp. 5-11

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Articolo Anno: 1993

Strategic marketing in financial services: retrospect and prospect

Wright, Mike - Ennew, Christine T. - Thwaites, Des

In: International journal of bank marketing , n. 6, pp. 12-18

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Articolo Anno: 1993

Service quality: recent developments in financial services

Lewis, Barbara R.

In: International journal of bank marketing , n. 6, pp. 19-25

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Articolo Anno: 1993

Branch networks and alternative distribution channels: threats and opportunities

Howcroft, Barry

In: International journal of bank marketing , n. 6, pp. 26-31

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Articolo Anno: 1993

Branding financial services

Saunders, John - Watters, Robert

In: International journal of bank marketing , n. 6, pp. 32-38

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Articolo Anno: 1993

Using advanced computing techniques in banking

Moutinho, Luiz - Curry, Bruce

In: International journal of bank marketing , n. 6, pp. 39-46

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Articolo Anno: 1993

Customers, strategy and performance

Speed, Richard - Smith, Gareth

In: International journal of bank marketing , n. 5, pp. 3-11

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Articolo Anno: 1993

Time is central

Nicholls, J. A. F. - Tsalikis, John - Roslow, Sydney

In: International journal of bank marketing , n. 5, pp. 12-18

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Articolo Anno: 1993

The power of impression management

Drummond, Helga

In: International journal of bank marketing , n. 5, pp. 19-26

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