Articoli filtrati

Articolo Anno: 1991

Corporate identity: a strategic marketing issue

Stewart, Kathryn

In: International journal of bank marketing , n. 1, pp. 32-40

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Articolo Anno: 1990

Evaluation of new financial services

Easingwood, Chris - Percival, Jeffrey

In: International journal of bank marketing , n. 6, pp. 3-8

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Articolo Anno: 1990

New banking technology in Hong Kong

Hsu, Dan-lin - Ho, Suk-ching - Chan, Chi-Fai

In: International journal of bank marketing , n. 6, pp. 9-15

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Articolo Anno: 1990

Leadership and excellence

Wynne, Bernard

In: International journal of bank marketing , n. 6, pp. 17-23

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Articolo Anno: 1990

Customer orientation of bank employees and culture

Kelley, Scott W.

In: International journal of bank marketing , n. 6, pp. 25-29

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Articolo Anno: 1990

Quantifying the campaign performance: a case study

Hughes, Tim J.

In: International journal of bank marketing , n. 6, pp. 30-34

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Articolo Anno: 1990

Quality issues in banking: a conceptual approach

Kathawala, Yunus - Johnson, Judy

In: International journal of bank marketing , n. 6, pp. 35-39

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Articolo Anno: 1990

Banking marketing in a changing world

Andrew, Kenneth

In: International journal of bank marketing , n. 5, pp. 3-56

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Articolo Anno: 1990

Retailer credit cards: a competitive threat

Worthington, Steve

In: International journal of bank marketing , n. 4, pp. 3-9

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Articolo Anno: 1990

Adult singles: an untapped market

Burnett, John J.

In: International journal of bank marketing , n. 4, pp. 10-16

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Articolo Anno: 1990

Retaining customer loyalty in an increasingly competitive market

Folly, Michael J.

In: International journal of bank marketing , n. 4, pp. 17-24

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Articolo Anno: 1990

Conventional and Islamic banks: patronage behaviour of Jordanian customers

Kaynak, Erdener - Erol, Cengiz - Radi, El-Bdour

In: International journal of bank marketing , n. 4, pp. 25-35

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Articolo Anno: 1990

Customer motivations: use and non-use of automated banking

LeBlanc, Gaston

In: International journal of bank marketing , n. 4, pp. 36-40

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Articolo Anno: 1990

1992 and strategic bank marketing: introduction

Wright, Mike - Ennew, Christine T.

In: International journal of bank marketing , n. 3, pp. 3-10

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Articolo Anno: 1990

1992 and strategic bank marketing. The single european market: its impact on strategic bank marketing

Wright, Mike - Ennew, Christine T.

In: International journal of bank marketing , n. 3, pp. 5-10

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Articolo Anno: 1990

1992 and strategic bank marketing. The single european market: the challenge to commercial banking

Howcroft, Barry - Whitehead, Michael

In: International journal of bank marketing , n. 3, pp. 11-16

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Articolo Anno: 1990

1992 and strategic bank marketing. Italian banks: competition and competitive strategies

Mottura, Paolo - Munari, Luciano

In: International journal of bank marketing , n. 3, pp. 17-23

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Articolo Anno: 1990

1992 and strategic bank marketing. The single market: finance for small- and medium-sized enterprises

Binks, Martin R. - Ennew, Christine T. - Reed, Geoff

In: International journal of bank marketing , n. 3, pp. 24-28

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Articolo Anno: 1990

1992 and strategic bank marketing. European integration: strategic implications for the marketing of long-term insurance

Diacon, Stephen

In: International journal of bank marketing , n. 3, pp. 29-36

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Articolo Anno: 1990

Turning the wheel of quality improvement. Continuously

Ballantyne, David

In: International journal of bank marketing , n. 2, pp. 3-11

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