Articoli filtrati

Articolo Anno: 1985

Critical issues in bank marketing today. Implications for training

Day, Abby

In: International journal of bank marketing , n. 3, Suppl. S, pp. 71-78

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Articolo Anno: 1985

Financial institutions make the move towards a sales orientation

In: International journal of bank marketing , n. 2, pp. 3-24

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Articolo Anno: 1985

US bankers' attitudes and internationalisation: the case of the export trading company act

Hu, Michael Y. - Maskulka, James M.

In: International journal of bank marketing , n. 2, pp. 25-35

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Articolo Anno: 1985

Universal marketing myopia or banks' rational behaviour? An empirical study of bank marketing in Turkey

Kumcu, Erdogan

In: International journal of bank marketing , n. 2, pp. 36-47

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Articolo Anno: 1985

Bank marketing in India: the state of the art

Singh, J.D.

In: International journal of bank marketing , n. 2, pp. 48-63

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Articolo Anno: 1985

Consumer choice criteria in retail bank selection

Martenson, Rita

In: International journal of bank marketing , n. 2, pp. 64-74

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Articolo Anno: 1985

This little Piggy went to market

Andrew, Kenneth

In: International journal of bank marketing , n. 1, pp. 3-21

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Articolo Anno: 1985

The marketing of bank services in Turkey

Kumcu, Erdogan - Karafakioglu, Mehmet

In: International journal of bank marketing , n. 1, pp. 22-34

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Articolo Anno: 1985

Consumer convenience or sophistication? A crucial question in bank services marketing

Wright, Mike - Watkins, Trevor

In: International journal of bank marketing , n. 1, pp. 35-42

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Articolo Anno: 1985

Marketing a Eurocurrency syndicated loan

Howcroft, Barry

In: International journal of bank marketing , n. 1, pp. 43-53

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Articolo Anno: 1985

How large commercial banks manage product innovation

Johne, Frederick Axel - Harborne, Paul

In: International journal of bank marketing , n. 1, pp. 54-72

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Articolo Anno: 1984

Consumer brand selection and categorisation processes: a study of bank choice

Laroche, Michel - Manning, Terrill

In: International journal of bank marketing , n. 3, pp. 3-21

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Articolo Anno: 1984

Strategic response to non-bank competition and deregulation in the United States

Thompson, Thomas W. - Little, Michael W.

In: International journal of bank marketing , n. 3, pp. 22-43

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Articolo Anno: 1984

The Australian credit union system: a search for excellence

Lahiff, Paul

In: International journal of bank marketing , n. 3, pp. 44-47

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Articolo Anno: 1984

A comparison of bank and loan NOW account customers

Langrehr, Frederick W.

In: International journal of bank marketing , n. 3, pp. 48-59

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Articolo Anno: 1984

Distribution of bank services and branch location

Meidan, Arthur

In: International journal of bank marketing , n. 3, pp. 60-72

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Articolo Anno: 1984

Foreign banks' competitive challenge in Canada

Metcalfe, Brian

In: International journal of bank marketing , n. 2, pp. 3-14

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Articolo Anno: 1984

Cash management services: researching segmentation strategies

White, Jerry

In: International journal of bank marketing , n. 2, pp. 15-27

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Articolo Anno: 1984

A comparison of savings account and financial asset holdings of bank and savings and loan depositors

Langrehr, Frederick W.

In: International journal of bank marketing , n. 2, pp. 28-44

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Articolo Anno: 1984

A cross-cultural study of credit card usage behaviours: Canadian and American credit card users contrasted

Kaynak, Erdener - Yucelt, Ugur

In: International journal of bank marketing , n. 2, pp. 45-57

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