Articoli filtrati

Articolo Anno: 1986

Global issues in bank marketing. A research design for exploring retail locations for commerical banks in Hong Kong

Lee, Kam-Hon

In: International journal of bank marketing , n. 2, Suppl. S, pp. 19-30

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Articolo Anno: 1986

Banks and developments in the personal financial services market: evidence from a questionnaire survey

Wright, Mike - Watkins, Trevor

In: International journal of bank marketing , n. 2, pp. 24-34

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Articolo Anno: 1986

Global issues in bank marketing. Formulation of a model for the management of international co-financing

Grimaldi, Antonio

In: International journal of bank marketing , n. 2, Suppl. S, pp. 31-42

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Articolo Anno: 1986

Problem segmentation

Martin, John

In: International journal of bank marketing , n. 2, pp. 35-57

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Articolo Anno: 1986

Global issues in bank marketing. Intention, attitude and social influence in bank selection: a study in an Oriental culture

Chua, Christina - Tan, Chin Tiong

In: International journal of bank marketing , n. 2, Suppl. S, pp. 43-53

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Articolo Anno: 1986

Global issues in bank marketing. How to measure your bank's personality: some insights from Canada

Kaynak, Erdener

In: International journal of bank marketing , n. 2, Suppl. S, pp. 54-68

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Articolo Anno: 1986

Credit unions in Australia

Elliott, Reg

In: International journal of bank marketing , n. 2, pp. 58-64

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Articolo Anno: 1986

Global issues in bank marketing. The image of Israeli banking

Shenkar, Oded - Yuchtman-Yaar, Ephraim

In: International journal of bank marketing , n. 2, Suppl. S, pp. 69-80

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Articolo Anno: 1985

The bank of the future

Thompson, Thomas W. - Little, Michael W.

In: International journal of bank marketing , n. 3, pp. 3-20

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Articolo Anno: 1985

Critical issues in bank marketing today. An overview

Wills, Gordon - Day, Abby

In: International journal of bank marketing , n. 3, Suppl. S, pp. 3-8

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Articolo Anno: 1985

Critical issues in bank marketing today. Marketing planning of financial services

Giles, William

In: International journal of bank marketing , n. 3, Suppl. S, pp. 9-24

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Articolo Anno: 1985

EFT-POS: a banking perspective

Robinson, David

In: International journal of bank marketing , n. 3, pp. 21-27

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Articolo Anno: 1985

Critical issues in bank marketing today. Banks and retailing

Andrew, Kenneth

In: International journal of bank marketing , n. 3, Suppl. S, pp. 25-35

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Articolo Anno: 1985

The trend towards 'financial supermarkets': a macro-marketing perspective

Thiel, Shan - Barker, A. Tansu

In: International journal of bank marketing , n. 3, pp. 28-38

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Articolo Anno: 1985

Critical issues in bank marketing today. Dividing and conquering: strategies for segmentation

Wills, Gordon

In: International journal of bank marketing , n. 3, Suppl. S, pp. 36-46

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Articolo Anno: 1985

Strategic issues in the development of ancillary services by retail banks

Howcroft, Barry - Lavis, John

In: International journal of bank marketing , n. 3, pp. 39-46

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Articolo Anno: 1985

Evaluation of financial institutions by bank versus savings & loan customers: an analysis of factor congruency

Cavusgil, Tamer - Arora, Raj - Nevin, John R.

In: International journal of bank marketing , n. 3, pp. 47-55

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Articolo Anno: 1985

Critical issues in bank marketing today. Putting product development in its place

Wills, Gordon

In: International journal of bank marketing , n. 3, Suppl. S, pp. 47-59

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Articolo Anno: 1985

Segmentation of bank customers by age

Stanley, Thomas O. - Ford, John K. - Richards, Sande K.

In: International journal of bank marketing , n. 3, pp. 56-63

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Articolo Anno: 1985

Critical issues in bank marketing today. Selling to the corporate customer

Day, Abby

In: International journal of bank marketing , n. 3, Suppl. S, pp. 60-70

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