Articoli filtrati

Articolo Anno: 1994

Promoting financial services with glittering prizes

Peattie, Sue - Peattie, Ken

In: International journal of bank marketing , n. 6, pp. 19-29

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Articolo Anno: 1994

Perceived attributes of ATMs and their marketing implications

Rugimbana, Robert - Iversen, Philip

In: International journal of bank marketing , n. 2, pp. 30-35

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Articolo Anno: 1993

The power of impression management

Drummond, Helga

In: International journal of bank marketing , n. 5, pp. 19-26

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Articolo Anno: 1992

Positive word-of-mouth: customer satisfaction and buyer behaviour

File, Karen Maru - Prince, Russ Alan

In: International journal of bank marketing , n. 1, pp. 25-29

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Articolo Anno: 1992

The problem of risk management in banking in oil-rich Gulf economies

Presley, John R.

In: International journal of bank marketing , n. 1, pp. 36-40

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Articolo Anno: 1989

Personal financial services: marketing strategy determination

Wright, Mike - Watkins, Trevor - Ennew, Christine T.

In: International journal of bank marketing , n. 6, pp. 3-8

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Articolo Anno: 1989

Pricing in retail banking

Howcroft, Barry - Lavis, John

In: International journal of bank marketing , n. 1, pp. 3-7

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Articolo Anno: 1989

Product management in corporate banking

Stevenson, Brian D.

In: International journal of bank marketing , n. 1, pp. 17-21

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Articolo Anno: 1987

The provision of retail financial services

Lewis, Mervyn K.

In: International journal of bank marketing , n. 2, pp. 33-46

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Articolo Anno: 1986

Prospects for bank share shops

Guirdham, Maureen - Tan, Siew Choo

In: International journal of bank marketing , n. 5, pp. 41-57

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Articolo Anno: 1986

Price-strat: a decision support system for determining building society and bank interest rate mixes

Singh, Madan G. - Cook, Rod

In: International journal of bank marketing , n. 4, pp. 52-66

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Articolo Anno: 1986

Problem segmentation

Martin, John

In: International journal of bank marketing , n. 2, pp. 35-57

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Articolo Anno: 1984

The personal selling orientation of banks in the United States

Berry, Leonard L. - Futrell, Charles M. - Bowers, Michael R.

In: International journal of bank marketing , n. 1, pp. 12-21

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Articolo Anno: 1983

Planning and organising a bank sales management system: a case study

Johnson, Eugene M.

In: International journal of bank marketing , n. 2, pp. 41-52

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