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Articolo Anno: 1994

A special issue of abstracts covering literature in the field of bank an services marketing

In: International journal of bank marketing , n. 7, pp. 1-32

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Articolo Anno: 1994

Strategies for service quality. The perfect smile. Commitment to a TQM programme for this company means a guarantee of service excellence

In: International journal of bank marketing , n. 5, pp. 3-4

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Articolo Anno: 1994

Strategies for service quality. A health check on quality assurance in the NHS. A quality assurance strategy is impossible in the health service without accurate monitoring of what goes on in health cure

In: International journal of bank marketing , n. 5, pp. 5-6

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Articolo Anno: 1994

Strategies for service quality. Customer service can reap rich rewards. The importance of understanding the roots causes of customer problems

In: International journal of bank marketing , n. 5, pp. 7-8

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Articolo Anno: 1994

Strategies for service quality. Hilton's home away from home. Offering a distinctive service culture is one way towards putting out the no vacancies sign

In: International journal of bank marketing , n. 5, pp. 9-10

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Articolo Anno: 1994

Strategies for service quality. Libraries' textbook approach to total quality. A council's quality approach focuses on a clear commissioning/contracter split

In: International journal of bank marketing , n. 5, pp. 11-12

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Articolo Anno: 1994

Strategies for service quality. Quality is... never having to say that the laundry is shut! Every staff member has a role to play in ensuring customer satisfaction

In: International journal of bank marketing , n. 5, pp. 13-14

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Articolo Anno: 1994

Strategies for service quality. Making customers trendy. Customer focus needs to become an everyday part of a company's operating strategy

In: International journal of bank marketing , n. 5, pp. 15-16

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Articolo Anno: 1994

Strategies for service quality. Banks' 'quality' effort makes sound business sense. A bank is already seeing the benefits of its total quality programme

In: International journal of bank marketing , n. 5, pp. 17-18

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Articolo Anno: 1994

Strategies for service quality. The bank that likes its costumers to say yes. In banking the establishment of a relationship between costumer satisfaction and profitability is revolutionary

In: International journal of bank marketing , n. 5, pp. 19-20

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Articolo Anno: 1994

Strategies for service quality. Cohesive corporate values provide focus. Quality these days is a necessity, not an unaffordable luxory

In: International journal of bank marketing , n. 5, pp. 21-22

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Articolo Anno: 1994

Strategies for service quality. The importance of leadership. The role of senior management is crucial in establishing total quality

In: International journal of bank marketing , n. 5, pp. 23-24

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Articolo Anno: 1994

Strategies for service quality. The missing ingredient? Are costumers beign forgotten in the drive towards total equality management?

In: International journal of bank marketing , n. 5, p. 25

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Articolo Anno: 1994

Strategies for service quality. Making Complaints pay. Effective complaint management is extremely important for overall customer satisfaction

In: International journal of bank marketing , n. 5, pp. 26-27

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Articolo Anno: 1994

Strategies for service quality. Making complaints pay. Effective complaint management is extremely important for overall customer satisfaction

In: International journal of bank marketing , n. 5, pp. 26-27

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Articolo Anno: 1994

Strategies for service quality. Not resting on its laurels. A quality improvement process to cut costs and increase customer satisfaction

In: International journal of bank marketing , n. 5, pp. 28-29

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Articolo Anno: 1994

Strategies for service quality. Total quality in the real world. Leadership, learning and commitment are important to total quality

In: International journal of bank marketing , n. 5, pp. 30-31

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Articolo Anno: 1994

Strategies for service quality. Delight customers - distance competitors. It is essential to be customer focused to beat the competition

In: International journal of bank marketing , n. 5, pp. 32-33

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Articolo Anno: 1994

Strategies for service quality. Managing customer loyalty. A fickle commodity needs proper management to survive

In: International journal of bank marketing , n. 5, pp. 34-35

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Articolo Anno: 1994

Strategies for service quality. Improving the union-management relationship. A common search for the best approaches

In: International journal of bank marketing , n. 5, pp. 36-37

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