International journal of bank marketing - fascicolo 1 (1987)

Articolo Anno: 1987

Are non-banks winning in retail financial services?

Middleton, Philip

In: International journal of bank marketing , n. 1, pp. 3-18

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Articolo Anno: 1987

Marketing bank services to corporate customers: the importance of relationships

Turnbull, Peter W. - Gibbs, Michael L.

In: International journal of bank marketing , n. 1, pp. 19-26

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Articolo Anno: 1987

You have to twist the kaleidoscope to see things clearly (service concepts and the retail banking environment)

Ballantyne, David

In: International journal of bank marketing , n. 1, pp. 27-38

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Articolo Anno: 1987

Innovation in banking: the in-home computerised banking example

Dover, Philip A.

In: International journal of bank marketing , n. 1, pp. 39-54

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Articolo Anno: 1987

Foreign banks and US loan production offices

Hultman, Charles W.

In: International journal of bank marketing , n. 1, pp. 55-60

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Articolo Anno: 1987

In search of a competitive edge in banking: a personnel approach

Tarver, John L.

In: International journal of bank marketing , n. 1, pp. 61-68

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