International journal of bank marketing - fascicolo 3 (1987)

Articolo Anno: 1987

Marketing in action

Day, Abby

In: International journal of bank marketing , n. 3, Suppl. S, pp. 3-71

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Articolo Anno: 1987

Sequential bias: impact on a bank credit card concept test

Martin, John

In: International journal of bank marketing , n. 3, pp. 5-19

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Articolo Anno: 1987

Technology in banking. The impact of technology on bank operations and bank marketing

Revell, Jack

In: International journal of bank marketing , n. 3, Suppl. S, pp. 5-14

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Articolo Anno: 1987

Technology in banking. The technical environment of banks and its implications

Cowan, Nick

In: International journal of bank marketing , n. 3, Suppl. S, pp. 15-31

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Articolo Anno: 1987

Improving the profitability of bank lending in a competitive environment

Singh, Madan G. - Cook, Rod

In: International journal of bank marketing , n. 3, pp. 20-31

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Articolo Anno: 1987

Consumer perceptions and attitudes towards savings and investments

Goodfellow, John H.

In: International journal of bank marketing , n. 3, pp. 32-48

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Articolo Anno: 1987

Technology in banking. A softly softly approach to banking technology

Rees, Frank

In: International journal of bank marketing , n. 3, Suppl. S, pp. 32-34

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Articolo Anno: 1987

Technology in banking. Adoption patterns of new banking technology in Southeast Asia

Swinyard, William R. - Ger Ghee, Leow

In: International journal of bank marketing , n. 3, Suppl. S, pp. 35-48

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Articolo Anno: 1987

Technology in banking. Perceptions of computersation by bank branch employees

Shenkar, Oded

In: International journal of bank marketing , n. 3, Suppl. S, pp. 49-58

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Articolo Anno: 1987

Customer loyalty as a construct in the marketing of banking services

Jain, Arun K. - Pinson, Christian - Malhotra, Naresh K.

In: International journal of bank marketing , n. 3, pp. 49-72

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Articolo Anno: 1987

Technology in banking. Corporate attitudes towards electronic banking in Norway

Lewis, Barbara R. - Hoel, Kurt E.

In: International journal of bank marketing , n. 3, Suppl. S, pp. 59-71

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Articolo Anno: 1987

Technology in banking. Expert systems at the banker's reach

Chorafas, Dimitris N.

In: International journal of bank marketing , n. 3, Suppl. S, pp. 72-81

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Articolo Anno: 1987

Internal and external marketing: effects on consumer satisfaction in banks in Thailand

Tansuhaj, Patriya - Wong, John - McCullough, Jim

In: International journal of bank marketing , n. 3, pp. 73-83

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